Why jockstraps are better than traditional underwear

Activewear has made a move from only ever being seen at the gym to being used as casual everyday garb, and now it seems that men’s underwear, namel...

OUR TOP 5 PICKS FOR BANGKOK'S 2017 SONGKRAN PARTY

Bangkok’s Song Kran Party is one weekend you will never forget. This is no ordinary party, of course, you can’t just show up wearing any old discou...

3 Australian Underwear Brands to Look out for

In case you haven’t noticed, Australia has been stealing the spotlight for men’s underwear.  The Aussie style and personality is the perfect fit fo...

5 INTERESTING FACTS ABOUT ADDICTED UNDERWEAR/SWIMWEAR

The Jock Shop is proud to have been the first company to bring ADDICTED underwear, swimwear, and sportswear to Singapore. It's been a great year wi...

WHY IS PUMP! UNDERWEAR DIFFERENT FROM THE REST?

Don’t settle for less by purchasing your underwear in those giant 5-packs with the bonus pair on clearance online.  Yeah, men often get a bad reput...

WHY DO GUYS LIKE TO WEAR SEXY UNDERWEAR?

 The idea of men wearing sexy underwear used to be a lot more controversial years ago, but I think it’s safe to say that it has gain traction with ...

THE PINK DOLLAR IS COMING FOR YOU

 Gay people earn more, owe less - I didn’t make this bold statement; CNN Money did. Today, companies have less qualms about expressing their suppor...

NSFW: NEWURBANMALE CAN NOW BE SEEN IN PORN

 Do you remember whatever happened to the brand that embodies the 21st century men, the New Urban Male? (see what we did there) We caught up with t...

5 REASONS NOT TO MISS HEAVEN AT AVALON 

  You get one night to have a taste of everlasting. So please, do yourselves a favour and leave your earthly troubles at the door because a celesti...

BEHIND THE SCENES WITH THE JOCK BOYS

“Would you please adjust your front package? It’s looking lazy.” the owner of Jock Shop articulates in a classy fashion; the model blushes right af...

WHAT UNDERWEAR DO YOU WEAR?

   You wake up this morning grinning from last night’s text, “See you tomorrow XOXO”. You know the exact words to say when you make an entrance lat...

THE HISTORY OF THE JOCK STRAP

  What are they *actually* for?