The Jock Shop is proud to have been the first company to bring ADDICTED underwear, swimwear, and sportswear to Singapore. It's been a great year with ADDICTED and we wanted to share 5 interesting facts that you might not know about them.

  1. Designed and manufactured in Spain

Due to the rising costs of labor and materials, many menswear brands choose to manufacture their goods in Asia - particularly in China, Vietnam and Thailand. ADDICTED wanted to maintain the highest quality control and therefore chose to keep production in Spain. Whilst this might mean that their underwear and swimwear is more expensive than some other brands, it guarantees customers top quality underwear and swimwear that not only feels good, but looks good too. 



  1. ADDICTED is the sister company to ES Collection

ES Collection is one of Spain's most prominent men's underwear, sportswear and swimwear brands. ES Collection is focussed on providing the latest designs at the highest quality. They are most well known for their 2007 "wonder slip" which provides a removable "pack-up" piece, giving the wearer the perfect jeans bulge. This same technology is used by ADDICTED. ADDICTED is popular in the European gay scheme and is designed with that in mind. 

5 Interesting Facts About Addicted Underwear/swimwear

  1. ADDICTED has created a comfortable "bulge enhancement" addon

Where the bulge enhancement technology of some brands (such as Aussiebum and Andrew Christian) requires you to stuff your junk into an internal pocket to create an uplifting effect to enhance your bulge, ADDICTED's "wonder slip" technology works to enhance shape and appearance through an additional layer of cushioning. Get a bigger bulge in literally seconds. For those customers who prefer not to use 'pocket' technology, try ADDICTED. With ADDICTED's "wonder slip" you now can look bigger, and if you don't need it, just take the "wonder slip" out and you have got yourself a perfectly good piece of underwear.

addicted pack up boxers

  1. ADDICTED has some pretty "out there" ads 

ADDICTED has always been one to challenge convention, to push the boundaries. They’ve never been shy about celebrating the male body, or giving their customers what they want, and the same can be said for their ads. Andrew Christian’s ads are legendary, but ADDICTED takes it to a WHOLE new level. For Andrew Christian, you'll get to see a lot bulge, but in ADDICTED, the models certainly don’t hold back, let’s just put it that way… Intrigued? Go check out their recent ads, and stay tuned for their upcoming one for their FETISH line. 

5 Interesting Facts About Addicted Underwear/swimwear

  1. There's "literally" a design for every occasion

Whether you're heading to the office or the club, a rooftop bar or somewhere a little darker, ADDICTED has you covered. ADDICTED's latest line is the very sexy FETISH series, designed with nighttime activities in mind. Leave little to the imagination, and show off your greatest assets, with the harnesses,  translucent briefs and jockstraps from ADDICTED's FETISH range. If you're thinking 'yes yes yes!', then you're in luck, because The Jock Shop will be bringing selected designs from ADDICTED's latest range to Singapore and Hong Kong very soon!


addicted fetish line